PSALM 68:19

Be still, and know that I am God.

• Reach out to event partners: begin to build your event vendors, sponsors, and committee

• Create save the date flyer: start communicating with anyone that’s previous helped or new partners when and where the event will be held and contact information for event planners

• Purchase and build online platforms: build website, event ticketing, and social media platforms

• All event packages, pricing, and details: completed and ready to be posted online

• Graphics: start creating online and social media graphics and videos

• Media Pursuit: look for media package partners with Griffin Communications for discount packages for fall.

• Social Media Blast: begin promoting to our community and the wider community of our city and state

• Media Blitz: Press Release for news stations, online website, newspapers, billboard and radio.

• Business Nights Out: companies that agree to “Bama Night Out” with a FREE or Coupon discount

6-8 Weeks Out: Launch Promotions

• First email invite: this email is an important one. When you’re crafting your first invite, think about what you want your audience’s first impression of your event to be. Make sure to include all of the key details, and a clear CTA for them to RSVP.

• Launch social promotions: start with an “announcement” post on all of your social channels, and then continue with consistent posts throughout the promotional cycle.

• Enlist partners: if you’re working with partners for your event, make sure they have everything they need to help promote it (images and copy for social sharing, correct event page links, etc.).

• Begin outreach from Sales: your Sales or Customer team can add a P.S. about the event to their email signatures, and reach out to their top prospects and customers with a personal invite (tip: incentivize them with prizes for whoever drives the most RSVPs).

4-6 Weeks Out: Drive More RSVPs

• Second invite email: this email can go to the same list as your first invite, or you can segment your audience and send a few different versions that are tailored to each specific group. If you do decide to send to that same initial list, make sure the email looks and feels different (design-wise and copy-wise).

• Announcement: we like to think of this email as a reminder disguised as an announcement. In this one, reveal a new piece of information about your event – for example a new performer, speaker, or a venue change. You might actually have new updates since your last email, but it’s also good practice to save a detail or two for these emails ahead of time.

2-4 Weeks Out: Add a Sense of Urgency

• Reminder email: send an email to anyone who didn’t open your previous emails – maybe try using a different angle to try and spark their interest.

• Second announcement: you may want to send another reminder in the form of an announcement to help create some buzz and get people excited as the event gets closer.

• Enlist more help from sales: are they putting in their part?

Week Of: Ensure Your RSVPs Show Up

•Personal reminder: the week of your event, send a more personal remi

Add a Closing Message

End by restating your main message. You can sign off with a funny note or an open question.

Use this space to tell readers what they should do next. Invite readers to leave a comment, or add a button with your main call-to-action, e.g., Buy Now or Subscribe.